A Grand Win
22.09.2015 The Effies
The Works has been awarded the top prize in effective creative advertising in Australia, taking out The Grand Effie for Canadian Club’s ‘Over Beer’ campaign.
A panel of senior industry leaders selected ‘Over Beer’ as deserving of the highest accolade after it was awarded a Gold Effie in the Long Term Effects category at the Australian Effie Awards held in Sydney.
The five-year long campaign has seen Canadian Club become one of the fastest growing alcohol brands in the country moving into the top ten spirits across all categories.
The Grand and Gold Effies are the latest recognition of effective advertising for The Works. The agency has previously won a Global Effie for our work on Jim Beam.
To view our winning Effie entry click here