Canberra

Human brochure

For this campaign, we needed to change current perceptions of Canberra being a dull recreational area, and showcase the amazing experiences our capital city has to offer. The for the campaign’s foundation we used the insight that first hand travel recommendations are more valuable and trusted than traditional advertising. With the help of 500 of Australia’s most influential bloggers and influencers, we created the world’s first human brochure.