ING Direct

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Using data to identify the financial personalities of Australians.

ING Direct

The ‘marshmallow effect’ proves there are two kinds of people – those that wait and those that take. Takers are impulsive and find it difficult to control the urge to splurge and while a ‘waiters’ prudence might pay in the long term, they too can suffer pangs of regret. We launched a fun way to to find out where people sit on the spender / saver spectrum. After we’ve learnt about their financial personality we can offer a little help to achieve a better bank / life balance.