A global Effie winning new product launch.

Jim Beam Devil’s Cut

The challenge with launching a new innovative product is to keep it simple. When we heard the story of how it was uniquely extracted from the barrel wood we realised we just needed to find an interesting way to romance the story and create some mystery. This campaign was written and created here and has since run globally and recently won one of three Global effies awarded. So there is no question about how effective this launch is.