A content piece that drove engagement and donations.


What is it like to have MND? If your physical functioning is like a symphony, it’s like that music fading. The Works realised that giving people that experience of MND would trigger understanding and promote the donations needed to support those with the disease.

The Works developed the creative idea, secured the participation of Minchin and the SSO, produced the microsite, and devised the digital and social strategy to amplify the content which is also being supported by Twitter Australia.