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One small tap, one giant step for human kind

ING DIRECT

As part of the launch of Android Pay for ING DIRECT, we were tasked with creating an interactive campaign to help launch the new technology to its customers. The ‘One small tap, one giant step for human kind’ campaign was partnered with Cerebral Palsy Australia, and assistive technology firm Ability Mate, committing $1 from each Android Pay transaction to help fund research and development of new technology that assists kids with cerebral palsy to improve mobility and as such quality of life.