Optus

All the work, Homepage Work

The world’s fastest man. The brand’s first integrated network campaign.

Optus

The Works have launched the first ever brand campaign specifically for the Optus network. Partnering with world-famous athlete, Usain Bolt, we have created a fully-integrated, Australia-wide campaign. Three TV spots, outdoor, press, digital and hundreds of other touch points all pull together to deliver the message of ‘relentless improvement.’