Australian Brand Launch

Peugeot Australia

The Works have launched Peugeot’s first-ever local brand campaign featuring their distinctive vehicles and the equally distinctive personalities that drive them.

The integrated campaign is the first and only to be produced for a local market outside of France in recent history.

Featuring the unmistakable 1984 Gloria Gaynor anthem ‘I am what I am’, the commercial features a range of characters undertaking elements of their daily life in their own way, with their own style.